Nightclub Supplies Ned

Subliminal Messages in Nightclub Products Signs

2009-06-19T08:48:00.000-07:00

Nightclub Supplies Ned was gone before Nan had more time available to speak with him. In fact, the mind control wizard was absent for nearly a week, during which, her mind often traveled to him. ‘I was wrong about the nightclub manager being the master of one night stands.’ She supposed. ‘The nightclub products salesman must be the true grand master of quick pick-ups and short flings.’

Neon Animated Flowing Cocktails Sign (Purple/Red/Green/White/Turquoise) (18"H x 12"H x 3.125"D)

“Hey gorgeous, what’s your sign?”

“That’s not so original.” Nan snipped as she spun around: the nightclub girl was somewhat irritable, as the number of come-ons she’d fended off had drastically increased lately. Then she was slightly puzzled when she saw the nightclub equipment salesman: he should’ve been able to come up with a better opening line.

“I was just seeking your opinion of which is the better nightclub sign.” Ned held up two advertising signs for her selection.

“I’m partial to the one for lush.” She said.

“That one is designed for women.” The nightclub products salesman grinned. “The four letter word is in a vaguely phallic shape and the soft ovals behind are designed to give the perception of depth. If your mind’s eye turns the sign perpendicular, the image’s effect is more pronounced.”

“Both men and women enjoy sex.” She noted.

“True, but this nightclub pic is geared for females because the ovals aren’t of the red or pink colors that would imply a look inwards at the female genitals. Instead it’s in green like grass and yellow as sunshine. Were a lady to look out from her opening, these are the colors of nature she’d see – and a phallus has entered into her.”

“Lushes of the having consumed too much alcohol type,” smoking hot Nan chuckled as the image had an apt message for her, “have been just slightly missing my female target quite frequently lately.”

“Have you tried my suggestion of not turning them down with a sense of finality?”

“My tips have doubled!” Nan grinned. “And with my pay raise too, I’m doing great!”

“This other nightclub liquor sign is primarily for males.” He held it up for inspection. “Especially notice the bit in the circle under where ‘Jack lives here’ is printed.”

“The letters OLD look like two eyes and a nose.” The hot nightclub girl remarked.

“As fully intended,” the nightclub products salesman pointed to the letter O below the eyes and nose, “because this is the mouth shape for oral sex and the hyphen to look as the chin, makes the subliminal message jump right off the page.”

“Drink Jack and get a BJ.” The nightclub’s serving girl said.

“Yes.” Nightclub Supplies Ned said with a smile. “Give me one of those please.”

“One what?” The sexy nightclub girl said in a slightly shocked voice. The nightclub products salesman’s request caught her mind traveling in another direction entirely.

“This poster has inspired me to order a Jack Daniels.” Nightclub Supplies Ned’s expression was of mock innocence. He knew that Smoking Hot Nan’s impression was that he had asked her to do him an oral sex favor—as he had fully intended.

This neon cocktail sign (click the link) is a winner for guys and girls!

Neon Animated Flowing Cocktails Sign (Purple/Red/Green/White/Turquoise) (18"H x 12"H x 3.125"D)

Night Club's subliminal Message in a Bottle

2009-06-15T00:08:00.000-07:00

“Did you get what you wanted from the night club manager?” Night Club Nan went over and asked after Ned was alone. ‘I didn’t see you putting your hand down the front of his pants.’ She felt like adding, but kept it in her mind instead.

“Of course.” The nightclub supplies salesman grinned. “He bought what I wanted him to and none of it was what he thought he might need for the night club before I spoke with him.” Nightclub Supplies Ned paused for a few heartbeats. “I convinced him that the night club should give you a raise in pay too.”

“Yah right.” The nightclub hostess looked skeptical. “If it involves the grandmaster of one night stands slipping his groping fingers under my g-string, I’ll pass on the increase.”

“You’ll not have to do anything different than you do now. The nightclub manager will simply offer the extra money with no g-strings attached.” Nightclub Supplies Ned then gestured his hand for her to come closer and he whispered. “You wonder why you allowed, and in fact even encouraged me, to touch the most private portion of your intimate anatomy—when doing so was completely out of character for you.”

“It’s almost all I’ve thought about.” The night club girl said. “I not sure if I should be angry at you for manipulating me or mad at myself for being slutty.”

“I can explain what happened and why.” He said. “But I want something in return.”

“Enjoy it in your memory because that one handful is all you’ll get.”

“The best way to get rid of a pesky salesman,” Nightclub Ned said mirthfully, “is to say ‘yes’ to him. Saying ‘no’ just presents him with a challenge.”

“Don’t you go anywhere yet.” Nan had seen some of her tables needed attending to.

“I’ll just go as the far away as the men’s washroom.” Then he added slyly. “But if I’m too long you can come in and drag me out.”

‘If he’s too long?’ As she went back to her night club duties, the smoking hot night club girl wondered if he intended a double meaning of his equipment for toilet use being extra lengthy. ‘He probably said it like that on purpose, and he used the quip about my coming in drag deliberately, as in pretending to be of the opposite sex.’

“I want to talk with you for a sec.” Nan’s boss, the night club manager interrupted her as she filled a table’s order.

The skinflint, skirt-chasing supervisor just came directly to the point, in offering her a nice raise in pay. As the night club supplies salesman had predicted, the raise was without any conditions to be met. Now the night club waitress was doubly curious about what Ned had to say: he seemed something of a subliminal magician or mind reader.

“I had set up the scene by telling you why the younger man made his unsuccessful pick up attempt. Then, I kept referring to you as ‘supposedly’ hot and your mind guessed that my persistence would only be quelled with a proof of temperature.”

“I remember thinking that.” Smokin Hot Nan confessed. “But I’m not aware of why I suddenly decided to open my underwear for your hand—and in a night club at that.”

“Do you recall the slightly odd hand gesture that I made?”

“You flexed your four fingers backwards,” her mind’s eye supplied the picture, “as if your felt a cramp in your hand.”

“I’ve never heard of anyone getting a Charlie-horse in the palm. And neither have you, so the gesture was unusual enough to register in your mind. Then my eyes went over to that brand name rum sign, and your gaze naturally followed mine to see what I was looking at. The two subliminal cues together prodded your action.”

“The well-known Rum brand’s ‘bat’ symbol is extremely ‘feminine’ in it’s subliminal design.” The sexy bar girl surmised on the mind control factors in play. “It’s almost a graphic representation of a woman’s widely spread genitalia.”

“My fingers were held tightly together when I flexed them.” Nightclub Supplies Ned continues the thread. “This reassured you mind in a subliminal message, that a one finger wouldn’t separate, to be more invasive.”

Your flat or slightly cupped hand would just be stroking the bat’s furry body, like petting a pussycat: instead of poking an offensive fingertip into the bat’s navel.” The hot nightclub girl harkened back to that instant she had stretched her underwear’s waistband to invite his hand inside. ‘Yes, this scenario fit.’ She had felt that it would be safe to allow him the intimacy and she did want to be rid of the ‘supposedly hot’. Then she wondered. “How could you know what would happen?”

“A prior knowledge of how all events would turn out would soon get boring. I just set things up as best as I can and let things play out as they will.” The salesman of night club products smiled. “But I’m right in my subliminal messages more often than I’m wrong.”

“You said you wanted something in return?” Nan recalled. “You didn’t say what it was and I haven’t agreed to the payment either.”

“If I just tell you,” Nightclub Supplies Ned said mysteriously, “you could use it as a bargaining chip. I’ll simply acquire the treasure I’m after from you and I’ll consider your obligation ‘paid in full’ when I’ve attained it.”

“I’m not sure if I like that.” Night Club Nan hedged. She was about to inquire of how he had correctly predicted her pay raise, or more likely, how he had wrangled it, but some other night club patrons were waving to her for another cocktail round. The subliminal message discussion would have to wait.

Nightclub girl wonders on the night her mind was controlled

2009-06-08T17:10:00.000-07:00

‘I’m not that kind of girl.’ Smokin Hot Nan told herself for the umpteenth time since her out-of-character action of allowing Nightclub Supplies Ned to slip a cupped hand into her panties. ‘I didn’t just let him do it—I asked him to!’ She forgot about her plan of making him wait longer and went over to Ned’s table.

“What do you want?” Nan’s voice was taut.

“I want many things,” he replied mysteriously, “but just a beverage will do for now.”

‘You’re not getting anything from me.’ Her mind quipped as she left the table curtly: Nan hastily brought his nightclub drink order and then went about her business.

Smoking Hot Nan’s eyes couldn’t help but drift over periodically to the nightclub man she had allowed the invasion of her intimacy: it seemed like nightclub mind control. He spoke for some time with her boss, the nightclub manager. And on several occasions, she caught them looking at her, but she was fairly used to men following her through the club with their gazes.

They hailed her over to their nightclub table once to get some drinks but with perfunctory attention given only to another nightclub round. Then she went back to waiting the nightclub’s other patrons. Still, her mind kept wandering back to the brief moment, when the older man’s palm was cupped over her Venus mound. ‘I’m not that kind of nightclub girl!’ She reiterated internally, as if her mental words could banish the incident from her mind. 'I don't believe in nightclub mind control'.

Nightclub Supplies Ned uses and discusses Mind Control

2009-05-30T18:05:00.000-07:00

“Okay,” the busy manager of a the club downtown sat at the table, “now that I have a few minutes, we can talk. I believe you said you were in night bars supplies? Most night bars around here use the same nightclub supplier.”

“To keep abreast of the downtown club pack, I suppose one should doggedly stick with the throng’s bar supplies.” Nightclub Supplies Ned said with a small smile. “If a dog isn’t the sled team’s leader, then his foreground view always remains the same.”

“I’m not willing to focus only on another dog’s tracks and butt-hole.” Without his realizing that Ned had employed a mind control tactic to subtly challenge him and to also elevate the conversation from simply a sales pitch, the night bar manager subtly shifted his body from being seemingly perched on his nightclub chair, to a relaxed posture. “My downtown nightclub sets the trends.”

“That’s precisely why I’m here.” Nightclub Supplies Ned sipped his cocktail and his eye’s flicked briefly askance, as a subliminal message for him to do the same. “And because your downtown night club supplies the finest eye candy of any night bar.”

“Of course you’re referring to Nan.” The manager’s eyes traveled quickly to her too. “There’s not a hotter looking nightclub girl the whole state. But alas,” he sighed, “I don’t know of another cocktail hostess who is less attainable either. Many men have tried, only to be shot down in flames.”

“Have you ever considered using her two superlative traits as nightclub promotion?” Nightclub Supplies Ned took the man’s interested expression as the question ‘how’, and continued. “By casually offering an incentive for bar pick-up attempts.”

“I’m not sure if what you’re implying is ethical.”

“Is trying to increase your liquor sales ethical?” Ned chuckled. “Some of your night bar’s patrons do have a drinking problem and some will drive while intoxicated.”

“Point taken.” The night bar manager nodded. “So please explain this nightclub promotion idea that involves our incredibly sexy, but steadfastly single Nan.”

“Let’s playact for a moment. You’re a computer nerd here for a couple drinks, and I’m you. I’ve come over to offer a friendly chat, with a subliminal message asking you to stay for longer and to come back again.”

“Then your mind control would also involve putting my drink onto your tab.” The downtown club manager toasted his glass, but it was only a cola with ice.

“Can I have your sweet server Nan sashay on over and freshen that up?” Ned’s head gestured over his shoulder at the very attractive server.

“Yah!” The night bar man hammed up his role. “She could freshen me up anytime.”

“Oh man! I wish you could.” The nightclub supplies salesman leaned over the table and he lowered his voice. “That’s the finest bit of female software anywhere and she is just sitting uninstalled on the display rack. It’s a wasteful shame when Nan leaves alone, every single night. Seriously, I would gladly buy an evening’s worth of drinks to the guy that can slot his hard-drive into that babe’s underused motherboard.”

“Then start sending over the highballs now. This geek has the program to succeed.”

“Nice try.” The playacting night bar manager chucked the pretending customer on the shoulder in an affable way. “Prize money is due at the successful finish line, not on the hype before the race. But I’m serious, I’d like to see a lucky guy succeed with Nan and I’ll make good on that offer if you or any of your friends can coax her out.”

“Even if I fail,” the real night bar manager slipped slightly from character, “I might bring my friends in: so I could have some fun watching them crash and burn like I did.” His mind then silently calculated the possible generated revenue. “How unethical is it really? Nan is constantly turning guys down anyways.”

“I recently saw a cartoon in a men’s magazine.” Nightclub Supplies Ned offered in a cautionary tone of voice. “The drawing was of a well-stacked waitress talking to her boss, under a large placard that read ‘Get a free feel-up with a cheeseburger combo’. A speech bubble showed her saying ‘since your new promotion obviously includes me, I think we should renegotiate my wages’.”

“If Nan gets any wind of this mind control exercise,” the downtown club manager supposed, “I’d best be ready to give her a pay raise.”

“Were I still the nightclub manager here,” Nightclub Supplies Ned said, “I’d give her half now, of what I was prepared to offer later. The dollars spent on promoting good feeling buy a whole lot more than the ones used for smoothing ruffled feathers do.”

“So, my club supplies and mind controlling friend,” the night bar manager asked, “what new nightclub necessities and subliminal audio tapes are in your catalog?”

“I’m planning on selling you some bland old nightclub supplies and the mind control techniques to get your dead nightclub promotion stock turning over better, won’t cost much to implement.” Ned smiled wryly: even while talking of mind control methods, the downtown club manager was seemingly unaware of his thoughts being subliminally nudged – to where the nightclub supplies salesman wanted them to go.

Nightclub Supplies Ned Uses Subliminal Mind Control

2009-05-24T03:36:00.000-07:00

In my last post, we watched Nightclub Supplies Ned using mind control on Smokin Hot Nan to the final gain of his being able to slide his hand into her panties. Her granting him that intimacy was a complete turnabout for her: she had utterly rebuked the last man who asked her for that same sexual favor. What basis does this story have in reality?

None whatsoever. I wrote that fictional encounter and the subliminal manipulation I was able to portray in a written story had to be made more simplistic than a real life event of mind control would be. But don't assume that it COULDN'T happen. You simply need do a google search for the video's made by mentalist Derren Brown for visual examples.

Taking Nightclub Supplies Ned's objective further, my objective will be to demonstrate how you might utilize a form of mental control to increase your profitability, whether it's in the area of nightclub supplies, nightclub furniture or even nightclubs at all.

Look to the right side of this post. You'll see several Amazon ads. One of these is for nightclub staff t-shirts. These are available in glow in the dark or regular. Now on the one hand, a nightclub owner may think he would prefer putting his security men in t-shirts that advertise the nightclub's name. -but- What is his rational? People are already in his club when they see the bouncer's t-shirts, so using them as his walking billboards is practically pointless. On the other hand, the bar's management could be hoping the stuff worn by the staff is to convince the patrons to buy some of the club's shirts as upsell, which will pay a dividend in free advertising tomorrow morning. Good idea, but let's use the principles of subliminal mind control in our favor instead.

Put the bouncers, bartenders and waitresses into something functional but not name branded, like the ones that Amazon offers. Have only your upper staff like top hostesses and managers wearing your branded nightclub supplies. The customers will still be aware of the nightclub's named gear but your putting it only on your best has put an extra measure of distinctiveness to nudge your customers' minds into wanting it.

The preceeding post may me the last episode of Nightclub Supplies Ned and Smokin Hot Nan that you'll read on this blog. I'm considering putting their story onto another web page. Don't worry though: I'll still leave a link to N.S.N. & S.H.N. and will keep you advised of when I update.

Nightclub Supplies Ned makes a successful overture

2009-05-24T03:12:00.000-07:00

The gorgeous nightclub server is soon back. She supplies the older man with his drink, along with a dazzling, white-toothed smile.

“To you.” He salutes her with his glass and then sips.

“Your friend was a bit of a cretin.” She doesn’t sit but remains standing at the high nightclub furniture table. “But it too bad he forced you into being alone.”

“You’re a much preferable alternative and that’s why I got him to leave.”

“I was there.” The girl corrects with a slightly quizzical expression. “I watched him depart of his own accord.”

“After my suggesting he might try something stupid like that with you.”

“Your friend was stupid to make such a rude and clumsy attempt. Why did you ask him to insult me?”

“Firstly, he wasn’t my friend: I don’t even know,” the man hesitates for a fraction over a normal breath’s pause, “his,” he slightly stresses the gender pronoun, “name.”

“And what is your name?” She asks, forgetting his reply had started with ‘firstly’, to indicate there would be more.

“Ned.”

“Is that shortened from something?”

“Edward.” He says. “Diminutive familiars of it could be Ed, Eddy or Ned. And secondly, I didn’t actually request anything of him. I just subtly planted the thought into his mind earlier in our talk. Like I did to you too.”

“Humorous.” She scoffs.

“Why did you ask my name? And what, may I be so bold, is yours?”

“I’m Nan and I only asked because knowing someone’s name is polite.”

“But you didn’t think of being courteous until I brought it up in a way that caused your mind to toy with the thought.” He sips his drink and continues. “Then when your mind had made the idea of asking your own, you did.”

“And that’s how you convinced the other man to make a fool of himself?”

“Yep.” Ned describes the conversation leading up to the man’s failed ploy. He details out how the masculine challenge was issued and responded to. “Now here you are standing at my table.”

“I could turn around and leave.”

“But you haven’t yet and so the only thing missing is my hand in your panties.” Ned said the last in a lightheartedly ironic tone, so she wouldn’t think he was serious. “No worries though, just my learning your name has made it all worthwhile. Is Nan short for Nanette or anything?”

“Its just Nan.”

“Presumably Smokin Hot Nan, the nightclub’s beautiful server.”

“Presumably.” Nan chuckles as she recalls his depiction of how he slipped the ill-fated pickup line into the younger man’s mind: one couldn’t know without actually touching an intimate part of her anatomy. “An what is Ned’s full title?”

“I’m Nightclub Supplies Ned.”

“The manager isn’t here tonight to place an order.”

“A bouncer already gave me that valuable tip. I stayed for a drink or two anyways.”

“Do things always work out as you manipulate them?” Nan asks after thinking about his earlier mention of trying to get her a larger gratuity.

“More often than not.”

“What could I have done,” she wonders, “to rebuke the man’s impertinent request, but still have gotten a good tip?”

“It’s all in here.” He reaches out and gently taps her temple with a fingertip. “You could’ve done and said everything exactly the same as you did. But, if your mind hasn’t completely ruled out the suggestion, then a person can sense that it was a rejection but not an absolutely final one. He would’ve tipped you on an internal thought that the next time he asks you, your answer might be different.”

How could he know if my decision was fully entrenched or not?”

“People know.” Ned finishes his drink. “Unfortunately that discussion will take longer than I have right now. I have another sales call to make at another club.”

“I should get back to work too.” Nan says, but hasn’t moved to leave his table yet.

“It’s a sublime pleasure sharing some intimate moments with you,” he takes her hand and brushes her fingertips over his lips, “almost certainly Smokin Hot Nan.”

“Do it now.” Nan’s hips have shifted to where they are between Ned’s knees. She has leaned into him so that her firm breasts are pressed against his chest. She has realized that the only way to the remove the ‘probably’ and the ‘almost certainly’ qualifiers, is with his actually feeling her heat. “Hurry! Nobody is looking.”

“As you desire.” Ned slides his fingers into the front of her panties and his hand makes a cup shape over her sex. He whispers. “Absolutely smoking hot Nan.”

‘Why have I just allowed this older man to put his hand in my panties,’ Nan asked herself while his hand was lingering in place, ‘when I flatly refused to even think of letting a younger and better looking man to do the same, not even a half hour ago?’

“Because I’m Nightclub Supplies Ned.” He answers her mental question as if he’s read from her mind. Then he extracts his hand and takes out his wallet. Ned then sets a large denomination note on her tray.

“For that?” Smokin Hot Nan asks.

“That,” he ladles out the word as if it tastes delicious, “was a special event that I hope we both thoroughly savored, and that,” his eyes flicked to the large tip, “was because you didn’t push the thought of it completely from your mind, like you did before. It’s also due to my appreciation of your being a considerate person who didn’t leave me all alone after sending away my drinking companion.”

Is Nightclub Supplies Ned Nonsense?

2009-05-22T23:29:00.000-07:00

What have you seen in my two posts here so far? Has it seemed like nonsense or as if I’ve just been throwing some paragraphs together and sprinkling in a few key words and phrases? Well, either look again or believe what you will and move along.

For those who’ve decided to read on, I’ll describe the components of my web page and explain precisely what was included in the seemingly ‘nothing’ situation of Smokin Hot Nan, flatly turning down the vulgar advances of Nightclub Supplies Ned’s buddy.

First, let’s look at the blogger page’s construction. You may have already noted that the logo is ‘busy’ looking. In fact, the nightclubsupplies.jpg is less cluttered: the blog title and description overwrite the graphic and that complicates the visual effect. I did this on purpose because if a person takes the trouble to read what’s there, (it can be fairly easily done by highlighting the text), then the material means more. On the other hand, my busy header graphic can impact on the subconscious mind, so that even if one hasn’t highlighted and read it, the message may be in the mind anyways. That is win-win. I’ve structured this page so that it is subtle. For a gross example of blunt, read my first blog post. It title is ‘Nightclub Supplies Ned & Smokin Hot Nan’.

The ‘Nightclub Supplies Ned & Smokin Hot Nan’ post does several things. It gives an example of bluntness with the crass segue to a seemingly unrealistic scenario of a nightclub that caters primarily to scuba divers. I could’ve done it in a more natural feeling way, but I didn’t want to and I wanted to link my Nightclub Supplies Ned blog to my Scuba Gear Guru blog right from the get go. (I’ll go over why later on.)

The next post is where Ned and Nan meet. There is more going on there than meets the casual eye. You’ll learn more as Ned explains his unique knowledge to Nan, in upcoming posts. I’ll be supplementing these with descriptions of how Ned and Nan’s conversations and interactions translate directly into your real world.

In other words, this nightclub supplies blog is about far more than just nightclub supplies, it is primarily concerned with external motivations. Just as my scuba gear site will contain a wealth of human insight how strongly that spiritualism drives our physical actions, in addition to scuba gear.

Nighclub Supplies Ned and Smokin Hot Nan first meet

2009-05-22T18:58:00.000-07:00

Two men sit at a nightclub table. It’s very early in the evening. One is somewhere in his mid thirties and the other is older: perhaps approaching fifty. They are talking of trivial things. Both have noticed the beautiful barmaid who is bustling about, setting out nightclub supplies in preparations for the club’s busy time. The two men share a common thought.

“She is some smoking hot!” The younger man said and he saw his companion nod.

“She is certainly a sexy looking young woman,” the older smiles wryly, “but to test her temperature, I’d need to intimately touch her private flesh.”

“You can only wish Grampa.” The younger man scoffed.

“Right now,” the grampa noted, “that is all you can do too.”

They continued an idle chat until they had finished their drinks. Then as if she had felt the empty glasses by some esoteric means of being oddly in tune with nightclub supplies, the smoking hot girl arrived with her tray.

“What can I bring you?” She rested her elbow on the nightclub furniture.

“Deciding how to answer that is difficult,” the younger man turned his suave knob to highest, “when all I think about is my hand sliding into the front of your panties.”

“Do you suppose that creepy come on line stands even a remote chance of working?’ The barmaid wondered aloud.

“Not anymore.” He retorted.

“So now your mind will be freely able to decide on what drink to order.”

“I don’t want anything anymore.” The young man left the nightclub in a huff.

“And do you still want anything?” She swiveled back to the table.

“I’m desirous of a number of things.” He said. “One of those would’ve been to see my drinking buddy leave you a nice tip before deserting me to suffer the lonely fate of drinking alone. Another,” he handed her his glass, “is having one more of these.”

Nightclub Supplies Ned & Smokin Hot Nan

2009-05-21T23:42:00.000-07:00

The term "nightclub supplies" could refer to a wide range of products. We'll eventually touch on many of them but the real problem is what can we say about them and how? I've hit on an innovative way of bringing nightclub supplies to the marketplace. I'll employ a technique developed by Eugen Herrigal in his 1948 book 'Zen in the Art of Archery. The same approach has been copied many times, including the more famous 'Zen and the Art of Motorcycle Maintenance', which holds a Guinness Record for having been submitted to 121 publishers before being accepted.

Nightclub supplies Ned and smokin hot Nan will follow the fictional discussions and adventures of this seemingly mismatched pair. We'll show by their interactions that marketing and spirituality are not all that far apart because both find their roots in the human psyche. The anecdotes I submit will also be interspersed with simple facts.

Suppose your nightclub is near the beach or where scuba divers like to hang out. If you can procure a some scuba gear with your night club's name and logo printed attractively on it then you will profit from it in two ways. First, you'll make some money on each item you sell in your nightclub. The second is that everyone who buys your nightclub name branded article, will be giving you some free advertising every time they put it on and use it in the public's eye. That is a nothing but a win-win deal.